CeBIT is one of the world’s most important computer expos. This year more than 3,300 companies from 70 countries exhibited on a vast, 450,000 m² Hanover fairground.
Due to fierce competition from Mobile World Congress and Berlin IFA focusing on the gadget market, CeBIT returned to its roots - business. That became the very reason CeBIT is a must for startups. The startups focused on digitization, presenting their ideas to reconcile human coexistence with machines.
It was not surprising, as the main theme this year was d!conomy – the rapid process of economical and social digitalization. The Expo further covered Big Data analytics, Cloud Computing and Internet security. These keywords were also reflected in this year’s expositions in behalf of China’s sponsorship. Many square meters were occupied by various companies offering Database Management Systems (DBMS) and other solutions for data centers.
Strolling the halls we noticed numerous compelling ideas, some of which are soon going to lead the global market. BlackBerry’s booth presented business solutions for data management. Their tablet with the newest security solutions is dedicated to politicians, officials and other professions considering privacy essential. It is a great example of the merging of technology, business and economy. Sadly, some of areas occupied by Asian companies comprised essentially identical products or solutions on adjacent stalls. Nevertheless, the event served European companies an unique opportunity to cooperate with Asian IT giants.
Neither was there a lack of consumer market. Here prevailed everyday life improvements. One of such examples was a virtual dressing room, scanning the body, allowing the user to try on clothes in a matter of seconds. The solution is in its infancy, but the next few years may see a response from chain stores and the average consumer.
Similarly to the boom launched by the smartphones, VR glasses induce a race between numerous companies. The diverse possibilities of application of this technology, from pure entertainment to medicine, encourage creativity among developers. Virtual and augmented reality is now a greenfield for investors.
Following CeBIT’s theme, robots found their place in the halls. Ones of them waved their hands to us. Others painted portraits and solved Rubik’s cubes. The real show of their capabilities was prepared by the German foreman company - Kuka Robotics. On the big scene, a few of their robots cut scrupulous structures out of fragile styrofoam cubes. That small sample of their powers encouraged cooperation from the business sector.
CeBIT 2015 saw impressive stands of electric and hybrid cars. Tesla Motors, Volkswagen, Audi and BMW make us believe in their efforts towards creating cheap and innovative solutions.
Despite its size, this year’s CeBIT didn’t enthrall the average visitor. As the expo was oriented towards business contacts among the exhibitors and promoting startups at CODE_n, the big companies saved presentations of their new products in favor of other global expositions. Still, CeBIT is a place where business meets innovations. The opportunity to participate in the establishment of business networks is a sufficient reason for visiting CeBIT each and every year.