If your company doesn't exactly have the best public image and you're in charge of creating a game in a franchise beloved by millions, it's in your best interest to cover all your bases.
Unfortunately for EA, the company is about to learn this lesson the hard way. Today, an anonymous user on the 4chan imageboard bought the domains http://www.eastarwars.com/ and http://eastarwarsbattlefront.com/. What the user did with the sites afterward is… interesting, to say the least.
EAStarWars.com greets visitors will the notification that "Battlefront has been cancelled" along with a checklist listing all the features which were present in 2005's Star Wars: Battlefront II, but are missing from the new game. The site also lists all the game development studios that have been "killed" by EA. The finishing touch comes in the form of "Come, Sweet Death" from the anime Neon Genesis Evangelion playing in the background. EAStarWarsBattlefront.com features the same information slowly being displayed by a scrolling skull playing a sad tune on a trumpet.
To make this even more embarrassing for EA, the Twitter handle for the new Star Wars: Battlefront game is @EAStarWars. It's entirely possible that the two domains will soon be sold to EA, as the 4chan user admits that they carried out this prank to "extort EA into eventually forking over some money."
EA has yet to respond to this situation.