IFA 2015 logo

Main themes at IFA 2015 (Sunday). IMG Source: ifa-berlin.com

1. FC Union runs out onto 21 football pitches


Videoanalyses, an evaluation of health data, as well as pounding basses – a professional footballer needs all these things, and they can all be found at IFA 2015. The fair covers an area equivalent to 21 football pitches, and during their traditional circuit the 1. FC Union team, a long term partner of IFA, felt quite at home. They came in distinctive red training kit because, as soon as they had completed their tour of the fair, they were due to go to the training camp at the Kienbaum National Training Centre, where the professionals and their new trainer Sascha Lewandowski were to have their first opportunity to spend some time together. Fans kept coming for autographs or selfies. Headphones, computers, smartphones, televisions are all part of the programme. “The lads are enjoying themselves, and they are all interested in technology, but maybe less so in white goods”, said organizational manager Nico Schäfer. For him the circuit is also an opportunity for networking.


Highlights of the products and sectors on display at IFA


IBM focuses on the Internet of Things


Proprietary solutions are out. Instead, the Internet of Things (IoT) will be the new dominant feature of the smart home. At IFA 2015 IBM is exhibiting products that have already become the accepted standard, some of which are the result of collaboration with numerous manufacturers and technology companies. They include the latest products for networked TV, for example TP Vision, or wibutler, an independent smart home solution, internet-based customer services such as Watson, a computer that can teach itself, new iOS customer service apps and Electrolux air-conditioning systems that can be controlled via the internet. For example, the networked Electrolux air-conditioning systems can be controlled with an IoT platform using any device connected to the internet. Using this solution large numbers of devices can be connected. 
(Marshall-Haus, contact: Sabine Saeidy-Nory, tel.: +49-211-4762417, email: This email address is being protected from spambots. You need JavaScript enabled to view it.


Myfox focuses on simple solutions to ensure a secure home


Last year, over 12,000 apartments and family houses were burgled in Berlin alone. Myfox, a company from France, is exhibiting two simple products for the smart home for the first time at IFA, which are aimed at minimising the risk of a burglary. Featuring the latest technology, the company’s Home Alarm acts as a deterrent. Smart sensors mounted on doors and windows can be set up to react long before the actual break-in occurs. These analyse surface shock waves with such precision that they are able to distinguish between a normal event, for example someone knocking on a door, and the abnormal force used to break into a building. This triggers the 110 dB alarm and causes a message to be sent to the property owner. Another new product is the company’s full HD Security Cam, which users can control via a smartphone app and which features a power-operated shutter for retaining one’s private sphere and a permanent recording function. A built-in infrared motion detector reports even the slightest activity to the user’s smartphone. Furthermore, data can optionally be stored in the cloud, ensuring that images remain accesible even if the camera is stolen.
(Contact: Myfox, Hall 15.1, Stand 207, Florian Riener, tel.: +49 (0) 531 3873318, This email address is being protected from spambots. You need JavaScript enabled to view it.)


Telefunken expands its partnership with Vestel


The Telefunken brand is re-establishing itself on the global market with an increasingly large portfolio. On Friday at IFA 2015 Telefunken Licenses GmbH and the Vestel Group signed an agreement under which the Turkish group will be able to manufacture small household appliances bearing the well-established brand name for the German, Austrian and Swiss markets. Beforehand, a television marketing partnership with Vestel had been extended until 2018. An agreement to collaborate on large-scale home appliances had previously been sealed in the spring. A summary was given of the partnership with the Real department store that was announced at IFA 2014. According to Hans-Jürgen Zimmer, Category Management Real, this is to be accompanied by the creation of an even larger product portfolio. Another licensed manufacturer has brought another new product onto the market, a lightweight Android operated mini-LED projector with 8 GB storage and a built-in speaker. The Telefunken network is currently being expanded beyond European borders. “Over the last twelve months we have concentrated on establishing the brand in regions outside of Europe“, said managing director Christian Mayer.
(Contact: Telefunken License GmbH, Hall 2.2, Stand 101, Sascha Ihns, tel.: 49 (0) 179 5373394, This email address is being protected from spambots. You need JavaScript enabled to view it.)


TAITRA presents 92 award-winning products from Taiwan


In accordance with established tradition Taiwan presents innovations at IFA that have received the country’s Excellence Award. The combined display, organized by the Foreign Trade Office of the Ministry of Economics (MOEA) and designed by the Taiwan External Trade Development Council (TAITRA), features 95 products from 55 companies. They include water and impact resistant external hard drives from ADATA, the world’s first portable Bluetooth loudspeakers with BenQ tre Volo electrostatic technology, the Impulse 8100 heart rate smart watch from Holux and the Titan Gaming Notebook SI GT80 from MSI, one of the first models to be equipped with a mechanical keypad with Cherry MX switches. Three quarters of all the world’s PC’s, half of all its LCD screens and one fifth of all mobile phones are manufacturer in Taiwan, according to Gerrit Lee, Director of the Taiwan Trade Center in Munich. 
(contact: TAITRA, Hall 25, Stand 202, Sabina Mierzowski, tel.: +49 (0) 40 30032627, This email address is being protected from spambots. You need JavaScript enabled to view it.)


Wireless flash drive from SanDisk for memory on the move


The well-known manufacturer of flash storage is expanding its range of mobile storage solutions with the “SanDisk Connect Wireless Stick”. This drive enables users to share and transfer photos and videos between mobile devices. Another addition to the SanDisk Connect Wireless range, the new stick is available with a capacity of up to 128 GB, a new app and a compact design. This drive meets users’ growing demand for storage capacity, because an increasing volume of high definition photos and Full HD videos are being recorded and stored on mobile devices. Twice as much data can be stored on the new 128 GB version compared with the previous generation of Connect devices. The Wireless Stick is compatible with smartphones, tablets and computers. The new drive enables mobile, wireless access to data, the transfer of larger files, the storage and sharing of photos and the streaming of music and HD videos.
(Hall 10.2, Stand 101, contact: Janina Rogge, tel.: +49 -89 -12175151, email: This email address is being protected from spambots. You need JavaScript enabled to view it.)


Fascinating viewing experiences with the Philips AmbiLux


The latest highlight from the current range of Philips televisions is the “AmbiLux”. Its outstanding features include a brilliant 4K Ultra HD pictures as well as elegant styling, combined with an Android TV operating system and the next stage in the development of Ambilight. The completely new Ambilight projection technology, which is making its debut at IFA 2015, frees the pictures from the spatial restrictions imposed by a limited screen size. Nine small pico projectors, each of them positioned exactly on the rear of the AmbiLux, are controlled with great precision and provide an overlapping, uninterrupted projection with all the movements and colours of the content on the screen. This gives the projection outstanding clarity, vivid colours and excellent contrast. And the manufacturer promises that this will provide a new and fascinating viewing experience. The AmbiLux 65PUS8901 with 65 inch screen diagonals will be going on sale soon.
(Hall 22, contact: Georg Wilde, tel.: +49 -40 -751198310, email: This email address is being protected from spambots. You need JavaScript enabled to view it.)


Parrot presents its designer headphones


The French company Parrot is actually known for its mini drones. The small, remotely controlled unmanned aircraft, which are mainly used as camera platforms, can also be seen on the company’s stand as they hover in the air. But above all Parrot is using IFA 2015 to present Zik 3, now the third generation of this headset range. It is available in a crocodile grain, saddle stitch design or leather texture, due in no small part to a proximity to Parisian haute couture. Among the main features: they are completely cordless. In just two hours the Zik 3, which is supplied with a cordless charger, is again ready for up to 18 hours of music. A tactile control panel with intuitive access to all the basic functions is located in the right earpiece. When the headset is removed the music playback is automatically interrupted. An algorithmic noise reduction system with four microphones enables external noise to be reduced to as little as 30 decibels. Using a special app the sound quality can be adjusted by means of a smartphone, tablet or Apple or Android Watch.
(contact: Hall 3.2, Stand 234, Sarah Battoue, tel.: +33 1 48036060, This email address is being protected from spambots. You need JavaScript enabled to view it.)


KOMSA with a new POS solution


Using the slogan “Market of possibilities“ the provider of information and communication technology services from Saxony, KOMSA Kommunikation Sachsen, is presenting trends and innovations from the world of IT and communication technology on its stand at IFA. This year’s highlight is a new solution that the company has developed for use at the point of sale, the prototype of which is making its debut at the fair. It enables informative presentations of complex products to be provided in a very small space and is intended both for manufacturers and for trading partners. At the KOMSA group market place in Hall 4.2 these manufacturers and trading partners, as well as consumers, can obtain information about new products and solutions as well as holding discussions. Partners from industry such as Microsoft, Samsung, Sony, Huawei, Galeli, Alcatel, LG and Pebble are also represented on the KOMSA stand. With concepts for the smart home and wearables the company, which is based in Hartmannsdorf, is also using IFA to show the possibilities offered to industry and the trade by digitalization, as a means of attracting new markets and target groups.
(Hall 4.2, Stand 111, contact: Andrea Fiedler, tel.: +49 -3722 -713750, email: This email address is being protected from spambots. You need JavaScript enabled to view it.)


Mechanical RGB keypad from Rapoo with individually illuminated keys


As a further development of the V800 keyboard, Rapoo is releasing the first details at IFA about the new VPRO V800S RGB Backlit Mechanical Gaming Keyboard. The V800S keypad is equipped with adjustable RGB lighting of individual keys and the manufacturer says that it will occupy the leading position in its product portfolio. Also making its first appearance at this year’s IFA along with the V800S is the new V910 MMO Laser Gaming Mouse. It has been specially developed for multiplayer online games and has a proximity sensor to control the lighting. Visitors to the fair will have the first opportunity anywhere in the world to try out the new VPRO gaming products on the Rapoo stand in Hall 3.2. A new switch that has been developed by the TTC company ensures an even better and more sensitive key strike, with a life of up to 60 strokes. Rapid reaction time is ensured by the two millimetre tripping distance with a pressure point of 50 grams.
(Hall 3.2, Stand 212, contact: Michael Schmidt, tel.: +49 -40 -84200700, email: This email address is being protected from spambots. You need JavaScript enabled to view it.)


beyerdynamic: First in-ear headphone with Tesla technology


Audiophile visitors to IFA will find plenty to interest them on the beyerdynamic stand. Here the Heilbronn-based audio specialist is providing impressive proof of the extent to which its Tesla technology can be miniaturized. Following the over-the-ear high end headphones and the compact T 51 i on-ear model, the next stage is the world’s first in-ear Tesla. This “concentrated sound” is known as the “AK T8iE”. In the AK T8iE the ring magnet that is a typical feature of Tesla headphones is 16 times smaller than in the reference model, the T 1, and the ultrafine moving coil wire can barely be seen. Together they provide an extremely effective transducer with excellent pulse fidelity. The AK T8iE thus combines all the benefits of exclusive Tesla technology within a very small space and can reproduce the entire spectrum of sound in a neutral and precise way. Too little bottom bass or rough-sounding trebles are typical failings of many in-ear models but are not a problem with these headphones, according to the manufacturer. With its outstanding acoustic properties the AK T8iE is certain to be the choice of many for high resolution audio reproduction.
(Hall 1.2, Stand 204, contact: Ursula Hinkel, telephone: +49 -89 -12000178, email: This email address is being protected from spambots. You need JavaScript enabled to view it.)


Findbox guides customers to the desired products via a smartphone


Following a successful launch at last year’s IFA the Light Guide label, part of Findbox GmbH, is now being introduced in the stores of such chains as Bauhaus, Globus, Media Markt, Metro and Saturn. There customers can select the required product on a display or, if they are not sure of the precise designation, can identify an old example via a scan. The position of the item on the shelf is then indicated by a flashing light. At IFA 2015 this company, based in Eltenheim, is now introducing the next stage of its “buy-by-light” concept. From next year customers will be able to search for the required item from home using a smartphone. They will then be shown the location of the nearest store stocking the item, and also the quickest way to get there, avoiding any traffic congestion. Once in the store the buyer will be guided to the correct shelf, also by smartphone, when the light is flashing. This system has already been used for print cartridges and light bulbs Preparations are under way to extend it to cover wall plugs, nails, screws and batteries.
(contact: Findbox GmbH, Hall 4.2, Stand 217a, Michael Unmüssig, tel.: +49 (0) 7822 86199611, This email address is being protected from spambots. You need JavaScript enabled to view it.)


Attention: IFA+Summit on 7 and 8 September 2015


The IFA+ Summit 2015 highlights tomorrow’s important trends right now. Experience the trailblazers from the sectors that will dominate our future: Mobility, Health, Big Data, Design, Home and Entertainment. Vision Meets Industry in the CityCube Berlin.


Timetable of events:
Monday, 07 Sept. 2015
2.00 - 3.40 p.m. IFA+ Summit – Mobility
4.00 - 5.30 p.m. IFA+ Summit - Health

Tuesday, 08 Sept. 2015
9.00 - 10.30 a.m. IFA+ Summit - Big Data
10.55 a.m. - 12.25 p.m. IFA+ Summit - Design
1.45 - 3.15 p.m. IFA+ Summit - Home
3.30 - 4.50 p.m. IFA+ Summit – Entertainment

No registration is required.


Source: Press release