Audi at CeBIT (Hannover). Photo: thetechsense.com
Samsung Electronics, the world leader in advanced memory technology, announced its participation in the Audi Progressive SemiConductor Program (PSCP) as the first semiconductor memory supplier.
Dr. Kinam Kim, president of Semiconductor Business at Samsung Electronics’ Device Solutions Division and Ricky Hudi, Executive Vice President Electronic Development at Audi agreed to leverage the two companies’ technology and ideas to drive innovation for the fast-growing automotive industry at a ceremony held at Audi’s headquarter in Ingolstadt, Bavaria, Germany.
The Audi Progressive SemiConductor Program is designed to make the latest semiconductor technologies available in cars, while increasing reliability, with the aim of intensifying the role and engagement of semiconductor companies in the process. Based on the strategic partnership, Samsung will provide its latest leading-edge memory products including 20-nanometer LPDDR4 DRAM and 10-nanometer class eMMC (embedded multimedia card) 5.1 to Audi’s future infotainment, dashboard and ADAS (Advanced Driver Assistance Systems) automotive applications.
“It is an exciting moment to offer our industry leading memory solutions to embrace the rapidly growing automotive industry,” said Dr. Kinam Kim, president of Semiconductor Business at Samsung Electronics’ Device Solutions Division.
“Based on this partnership, Samsung will bring various benefits and advanced user experience to the global automotive market while providing high quality memory products with excellent performance and enhanced reliability.”
“Samsung is leading memory technology development with its high-performance, high-density DRAM and NAND flash memory solutions based on the industry’s most advanced process technology”, said Ricky Hudi, Executive Vice President Electronic Development at Audi.
“Through the PSCP strategic partnership with Samsung, Audi will utilize Samsung’s high speed memory products to provide the best user experience to our customers. Both parties are committed to achieving the quality levels that people expect from the Audi brand”.
According to a recent report by Gartner, the global automotive semiconductor market is expected to grow from US $31.2 billion in revenue to US $32.7 billion in 2016 approximately, while the automotive memory market portion will reach a 4.6% percent share or about US $1.5 billion in 2016. The PSCP collaboration will illustrate next generation car applications at the highest safety and comfort level with enhanced reliability as well as improved performance, and will strengthen Samsung and Audi’s competitiveness in the global automotive industry.
Source: Press release
